| As I have said before in a previous
| |
| | situation, leaving you reluctant to stop
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| article, one function of an autoresponder
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| | reading, especially if your lunch hour is
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| sequence is to maintain the customer's
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| | over and you have to get back to work!
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| interest and anticipation, especially in
| |
| | Obviously your eBook won't be a thriller
|
| the early stages of the relationship. You
| |
| | like that, but you can at least think
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| don't want to go on a hard sell from the
| |
| | about a suspenseful ending to your
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| word go - your customers will soon figure
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| | chapter snippet, thereby encouraging
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| it out and opt out in droves.
| |
| | people to want more. One of the great
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| There are several methods of building
| |
| | maxims of stage comedians is to always
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| that interest and anticipation, the
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| | leave them wanting more - a sports star
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| factors that makes your customers always
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| | should always retire at the peak of his
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| open your messages rather than someone
| |
| | powers, so that fans will say "Why did
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| else's, because they know that there will
| |
| | you retire?" instead of "Why didn't you?"
|
| be something of value in there.
| |
| | Incidentally, that's a quote from (I
|
| If you are writing an eBook, for
| |
| | think) Ian Chappell, one of the great
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| instance, tell your subscribers about it,
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| | Australian cricket captains.
|
| what it's about, the stage you are at in
| |
| | At the end of your teaser sequence, you
|
| writing it. Perhaps you could invite
| |
| | will have a solid core of loyal readers.
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| their input, ask them what they would
| |
| | People who are not really interested
|
| like to see covered in your eBook. As a
| |
| | would have opted out of your list long
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| bonus, if you use this technique you
| |
| | ago, so the ones that are left must still
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| probably have a guaranteed sale of your
| |
| | be interested, and form a highly targeted
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| eBook when it is eventually finished and
| |
| | market for what you have to offer. With a
|
| ready for publication. Tell them when it
| |
| | bit of luck, they are eagerly awaiting
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| will be ready, and that they will get a
| |
| | the release of the final product, and
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| special reduced price for being one of
| |
| | will snap it up as soon as it becomes
|
| your subscribers.
| |
| | available. I'm sure you've been on the
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| Use your autoresponder to let them have a
| |
| | end of just such a sequence from one or
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| sneak preview of your product, leak
| |
| | other of the super affiliates. This is
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| snippets of information in a logical
| |
| | how they get their phenomenal sales on
|
| sequence. Model your plan on the "teaser"
| |
| | the first day of a product's release.
|
| ads you see for new products or for
| |
| | They have built up such eagerness and
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| upcoming TV programs. Just about every
| |
| | anticipation that their subscribers are
|
| commercial break you will see a promo,
| |
| | waiting with their checkbook in their
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| telling you about programs coming up, and
| |
| | hand! This is where you want to be.
|
| showing short scenes from the program,
| |
| | In summary, use your autoresponder in
|
| all designed to make you want to see
| |
| | three ways:
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| more. You should do the same.
| |
| | · By seeing how many of your subscribers
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| If you are writing an eBook, publish part
| |
| | do not opt out, you will gauge the
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| of a chapter on your website, and tell
| |
| | interest in your product
|
| visitors that they can read more if they
| |
| | · You can build up great interest and
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| opt in, using the sign up box you have
| |
| | anticipation before your product is even
|
| provided on the same page. Load these new
| |
| | released
|
| opt ins into your autoresponder, and get
| |
| | · Because of the above, you should have
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| them into your message sequence.
| |
| | a huge amount of interest by launch day,
|
| I've just finished reading "The DaVinci
| |
| | and by the day after launch you should be
|
| Code", albeit a bit later than most, and
| |
| | checking your Paypal account and
|
| Dan Brown does a great job of finishing
| |
| | wondering what you are going to do with
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| every chapter with a cliff hanging
| |
| | all that money!
|
