| Cricket fans would argue that Sachin Tendulkar is the | | | | advertisements. Today however, things are a bit |
| best cricket player on the Indian team. He is a batting | | | | different. India's shining star is sitting in the backseat |
| expert and has led India's team to many victories. He | | | | when it comes to publicity. Experts wonder where |
| is a player who uses defeat to rise above. Not only is | | | | the star stands with his lack of public endorsements |
| he physically capable of being a cricket star, but he | | | | and why Irfan Pathan is taking the spotlight instead. |
| also has that "never quit" attitude that carries over | | | | Some speculate it is because Irfan Pathan is younger |
| to his entire team. Sachin Tendulkar is needed by | | | | and that Tendulkar has simply passed on the publicity |
| India, however there have been some noted | | | | to the younger player. Although this is in question, |
| changes in the way he is perceived overall. | | | | there is no doubt that India knows they need |
| When Sachin Tendulkar first hit the scene, fans could | | | | Tendulkar, and therefore, he will always have a place |
| see his face everywhere. The cricket star was all | | | | on their team. |
| over the television screen and in several sponsor | | | | |