| Former Australian cricket star Dean Jones
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| | fresh faced University graduate by my
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| will learn from his recent on air
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| | wise mentor and presentation coach Arch
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| gaffe.He departed Sri Lanka in disgrace
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| | McKirdy.When in front of a microphone,
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| after describing a South African Muslim
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| | always consider it is "live" or on.2)
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| cricketer as a "terrorist" during a test
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| | Avoid Racist Comments As I tell my
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| match with South Africa.It has been
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| | executive speech coaching clients, never
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| reported Jones was on a contract of
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| | ever use racist humour. It is just not
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| around $2,000 a day, but has subsequently
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| | acceptable.As Gerald Majola, the chief
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| been fired.The Dubai-based Ten Sports
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| | executive of Cricket South Africa, said
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| network sacked him over comments about
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| | in a statement."We take the strongest
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| devout Muslim Hashim Amla: "The terrorist
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| | exception to the comment. This kind of
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| has got another wicket". Jones thought
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| | racial stereotyping has no place in
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| the broadcast had switched to an
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| | cricket and must be stamped out
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| ad-break, only to learn it had been heard
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| | swiftly."3) Apologise Immediately "I wish
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| around the world.After a dazzling career,
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| | it never happened. It was said after we
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| including being named cricketer of the
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| | went to a break. . . I put my microphone
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| year in 1990, 3,631 runs in 52 Tests for
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| | down and just said it, unfortunately,"
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| Australia at an average of 46.55, Jones
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| | Jones told media. "I don't even know why
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| quit international cricket in 1994 to
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| | I thought about saying it."Always
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| become a television announcer.Angry
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| | apologise immediately.Thomas Murrell MBA
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| viewers jammed network switchboards to
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| | CSP is an international business speaker,
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| complain. South African team officials
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| | consultant and award-winning broadcaster.
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| demanded Jones' immediate dismissal.His
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| | Media Motivators is his regular
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| media career is now in tatters. It just
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| | electronic magazine read by 7,000
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| shows reputations take years to build,
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| | professionals in 15 different countries.
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| yet can be lost in just seconds.Here's
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| | You can subscribe by visiting Thomas can
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| three lessons you can learn from the Dean
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| | be contacted directly at +6189388 6888
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| Jones Muslim slur:1) The Microphone Is
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| | and is available to speak to your
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| Always On I was taught this lesson at the
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| | conference, seminar or event.
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| Australian Broadcasting Corporation as a
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