| Former Australian cricket star Dean Jones will learn | | | | Corporation as a fresh faced University graduate by |
| from his recent on air gaffe.He departed Sri Lanka in | | | | my wise mentor and presentation coach Arch |
| disgrace after describing a South African Muslim | | | | McKirdy.When in front of a microphone, always |
| cricketer as a "terrorist" during a test match with | | | | consider it is "live" or on.2) Avoid Racist Comments |
| South Africa.It has been reported Jones was on a | | | | As I tell my executive speech coaching clients, never |
| contract of around $2,000 a day, but has | | | | ever use racist humour. It is just not acceptable.As |
| subsequently been fired.The Dubai-based Ten Sports | | | | Gerald Majola, the chief executive of Cricket South |
| network sacked him over comments about devout | | | | Africa, said in a statement."We take the strongest |
| Muslim Hashim Amla: "The terrorist has got another | | | | exception to the comment. This kind of racial |
| wicket". Jones thought the broadcast had switched | | | | stereotyping has no place in cricket and must be |
| to an ad-break, only to learn it had been heard | | | | stamped out swiftly."3) Apologise Immediately "I wish |
| around the world.After a dazzling career, including | | | | it never happened. It was said after we went to a |
| being named cricketer of the year in 1990, 3,631 runs | | | | break. . . I put my microphone down and just said it, |
| in 52 Tests for Australia at an average of 46.55, | | | | unfortunately," Jones told media. "I don't even know |
| Jones quit international cricket in 1994 to become a | | | | why I thought about saying it."Always apologise |
| television announcer.Angry viewers jammed network | | | | immediately.Thomas Murrell MBA CSP is an |
| switchboards to complain. South African team officials | | | | international business speaker, consultant and |
| demanded Jones' immediate dismissal.His media career | | | | award-winning broadcaster. Media Motivators is his |
| is now in tatters. It just shows reputations take | | | | regular electronic magazine read by 7,000 |
| years to build, yet can be lost in just seconds.Here's | | | | professionals in 15 different countries. You can |
| three lessons you can learn from the Dean Jones | | | | subscribe by visiting Thomas can be contacted |
| Muslim slur:1) The Microphone Is Always On I was | | | | directly at +6189388 6888 and is available to speak |
| taught this lesson at the Australian Broadcasting | | | | to your conference, seminar or event. |