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The Stock Exchange - A Beginners Guide

In my previous message about investing a couple that I bought years ago.
for beginners, I tried to convey some of Broadly, I was right to buy. Of all the
the realisations that a new investor development stocks I could have bought,
needs to make to help him or her become these actually did develop and do make
successful.This time, I am going to offer products. They just don't make profits
a few thoughts on what I believe helps me yet - years after I bought.One of my
to be successful and a few examples of development picks actually dominates the
what can and may go wrong. As ever, I bluetooth market. That's right, I
hope that this isn't below your level of invested in the company that developed
either confidence or competence as I much of the bluetooth technology we use
don't wish to insult. However, I have today! How could it not make a bundle of
found that there seem to be far more money? Am I a genius or what? Years
people that want to understand finance 'a later, I am still down 65%.Another has an
little better' than there are people who amazing fuel saving device for gear boxes
can lecture on the subject.Firstly to an in cars, lorries and off-road vehicles.
example. Back in the mid 90's I joined an In this age, you'd think that fuel saving
Investment club in the UK. I knew a technology would be all the rage. Over
couple of the members from a local health the years, I have bought more shares in
club I was a member at. Knowing that I the lows and sold them in the highs to
was (a) keenly interested in investment make some 'trading' profits. But still my
and (b) more knowledgeable than most of initial investment (I think 8 years ago)
them, I was invited along.Suffice to say is down.Though I may not have realised it
that on the first evening, I realised at the time, these were not investments,
that I had been invited along to do all they were gambles. So is the stock
the work! I enjoyed the work so that exchange really a place for beginners?An
didn't actually bother me. I also could investment is in a company that has
purchase some additional investment tools products, a defined market and notable
'for the club' which I couldn't justify market share, profits, a track record and
for myself.The main work of analysis was much more. Remember that. Think about
carried out by myself and another member Warren Buffett - he makes investments,
who is a long-time friend and no mug in good ones at that.I'm also quite
the world of shares and investment traditional about investing. I have never
himself. We were using as our template a spread bet, used an option or future or
theory offered by Jim Slater which sold short. I don't use leverage. If I
centred around price / earnings growth can't figure out what might go wrong, FOR
ratios. In short, it was highly CERTAIN, I'd rather not do it. I buy, I
successful.At the end of the first year, hold and I sell. That's it.I have no
we were 'up' by around 80%. Admittedly, doubt that these admissions mean that I
this was during the tech-boom bull and miss out on all sorts of possible
any idiot could get 30% pa without investment opportunities. There are all
trouble or effort, but still we were very sorts of weird and wonderful investments
impressed. The second year started well out there, but I invest and I don't like
too and within 6 months of year two, our to gamble.If you think about it though,
small company growth share portfolio (the what I just said doesn't really hold me
only portfolio) was up comfortably over back. I own some coins, stamps, comics,
100%. Nice work if you can get it.For unit funds, shares, books and art - I did
those of you that haven't been a member mention that I speculate didn't I? And if
of an investment club and don't know, the world suddenly has a crisis, it means
they are a democracy. Every opinion that I own actual, physical assets as
counts equal in a vote to buy or sell, well as just share certificates.So that
whether they understand investment - or brings me to another point ... can you
not. Here was our trouble. If you can focus?Ideally, you need to know quite a
believe it, making an enormous profit was lot about certain areas and use that
'boring' and they needed 'excitement'. To knowledge for your investment benefit.
me, making money as quickly as we did was The art and books I own are mostly
not merely exciting - it was thrilling!! related to cricket. I love cricket and
But, when we wanted to sell they wouldn't know a lot about the game and it's
and when we offered rock solid buy history - which means that I know when I
predictions they disliked something and see something of value. If it has value
again, we wouldn't.I think our lowest now, it probably will have for some time
point was not buying shares in a UK pizza to come. Whether I buy at a good price or
delivery firm (that was growing very not, value and scarcity count.Who'd
quickly and would have turned into a imagine ME telling you that the stock
great investment) because (and I kid you market isn't everything?Investment risk
not) one of the founding members didn't is lowered by knowledge. Every time. If
like 'Italian food'. Who cares?The club you are buying shares on the stock
ended rather badly with arguments and exchange, what does the seller know that
falling outs. Several years later it you don't? What do you know that the
still has a couple of holdings in shares seller does not? You can bet your life
that might 'one day turn around'. Fat that the buyer or seller opposite you in
chance!!!!So here is the tip: why do you any transaction has done some serious
want to invest? This needs analysis.My research. If you don't do yours, who do
friend and I invested because we were you think will win? You or the market?So
willing to put in the effort, wanted to of all the things that I might have said
increase our holdings, make money and about investing, I haven't really made it
frankly, we like winning in a global sound 'sexy' yet. Have I? The truth is,
market against the nation's smartest investing isn't really very sexy. Pop
minds!!Our other members however, were stars are sexy. Carmen Electra is sexy.
there to gamble. It was just fun. Who Investing is graphs, moving averages,
cares about the result? We all meet in a annual reports, company statements,
pub, have a meal, chat about shares and calculators and work. Not so sexy. It's
throw some money at the market. We wanted kind of like being an accountant but with
profits, they wanted a social group.After marginally more life and a few graphs.But
being up by over 100% after 18 months, we the great thing about investment is that
closed the club at a loss of both money in the long run, you decide whether
and friendship. Ridiculous.What about you'll be successful or not. The harder
you? Why do you want to invest? If you you work at it, the luckier you will be.
want to gamble, take up sports betting. If you are just starting out, think about
You get to watch a game as well as be YOU first, not the market or companies.
financially involved - that sounds much Decide on what you want to specialise on,
better.Do you plan to follow the market? whether the stock market for beginners is
If you don't, best to keep away.I'm not a place to invest and how you will
the world's greatest at tracking a market approach it.It might help to find areas
- I can admit it. Each day, I look at the in which you have useful knowledge
shares in my portfolio, funds I advise already. Either that or decide on an area
clients about, prospective investments I and slowly become an expert. What do I
am mulling over, general financial news mean? Well, if you worked in a bank for
and read a few posts by other advisers / 10 years, you must know something about
analysts online. And yet, if I'm honest, banking. When you read an annual report
I worry that don't pay enough time each from a bank, do you laugh and see through
day to the markets.If you want to make the waffle or does it make real sense? If
serious decisions, with serious amounts you can see through the waffle of some
of money and (hopefully) make serious far off CEO and CFO, you can start to
amounts of profit, you need to be - compare the relative prospects in the
SERIOUS!!!Personally, I don't like the same market of competing firms. Hey -
idea of gambling much. I consider myself that could be an opportunity!If you
to be either a speculator or an investor, really know about banking, you can
not a gambler. When I first started compare the product offerings and service
investing, I didn't know the difference as well as the annual reports. You might
(though I started at 18 and had no-one to still know some bank staff that are happy
guide me). That meant that all my to tell you honestly that they are being
investments were gambles. Mostly, they 'creamed' in the market or whatever.
weren't so hot.These days, I assess and Before you know it, you have a picture
analyse much more. I avoid 'turnarounds', building of a competitive market. Before
since I don't think they turn around too long, you will REALLY understand the
often. Greater life experience has taught investment potential of several
me to recognise that most companies that companies. That will put you far ahead of
need to turn, or might turn, are already many other investors.As I said earlier,
dead - they just don't know it yet.I also investment risk is lowered by knowledge -
have learned my lesson with 'development' EVERY TIME.Stuart Langridge is a
companies. You know the thing, one great financial and investment adviser and an
idea that 'if' they get to market will investor. He works with expatriates in
make 'tens of millions'. I own shares in the Benelux region.




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