West Indies Cricket - The Impact of the Stanford 20-20 Tournament

The people of the English-speaking Caribbean first3) Professional approach
became aware of Texan billionaire Allen StanfordWith unprecedented sums of money available as
when he opened a pub - Sticky Wicket - in Antigua.prize money, players adopted a more professional
'Sticky Wicket' also included a Hall of Fame - an odeapproach to the game. Stanford even sponsored
to West Indian legends. However, the minor stirsome professional teams whose players were paid
created by that development was nothing comparedwell just to play cricket. Professional cricket did not
to the introduction of the Stanford 20/20exist in any other form in the Caribbean. Stanford's
competition in 2006.20/20 initiative certainly provided a more disciplined
Allen Stanford figured that he could revive theapproach- particularly with the Stanford Superstars
flagging hopes of cricket players and fans alike withteam. Many West Indian fielders even started to field
the newest form of the game. The 20/20 version ofbetter.
cricket was shorter and more exciting than even the4) Cricket as a business
one-day version. Stanford got approval from theStanford- although he invested more than received in
West Indies Cricket Board and marketed thekind- demonstrated that cricket could be run by a
tournament many months in advance. He involvedbusiness model. He invested heavily in advertising and
West Indian legends and included teams fromstructuring the Stanford 20/20 organization. The
territories like Cayman Islands and the Virgin islands-organization of the tournaments was very
teams whose players rarely feature in West Indiesbusiness-like and efficient- unlike what normally
competitions.transpires under the auspices of the WICB.
The Stanford 20/20 competition was played twice.5) Infrastructure
At the end of 2008, Stanford hosted an internationalStanford helped develop an international-standard
20/20 competition that featured 2008 Stanford 20cricket ground near the main airport in Antigua-
20 champs Trinidad and Tobago, English 20/20adjacent to the Sticky Wicket pub. This ground had
champs Middlesex, Stanford Superstars and England.floodlights and a lush outfield as well. Although
Despite the heavy grey cloud that hung over AllenAntigua had two cricket venues, it didn't hurt to have
Stanford at the start of 2009, no one can deny thata third built either. The tournaments were held in
his involvement has benefitted many countries andAntigua at that ground. As a spin-off, the tournament
persons- even the English speaking Caribbean as ahelped Antigua's tourism sector considerably.
whole- in several ways.6) Funding
1) Interest in cricketThere was a lot of money spent in hosting the
As a result of the repeated failure of the WestStanford 20/20. Boards were funded in US dollars and
Indies cricket team, spectator interest in the sportteams received money for preparation as well.
began to wane significantly. Stanford's initiative-Funding is a problem for the West Indies because of
through advertising and marketing cricket as athe size of the territories involved. Stanford's initiative
product- increased spectator interest in cricket (athelped the boards of the respective territories fund
least in the 20/20 form). The interest was createdcricket development in general.
by the prize for the winner (US $1,000,000.00) andWere it not for the Stanford 20/20 competition, the
the novelty and excitement of the newest form ofWest Indies would have been way behind in the 20
cricket.20 game. Many cricket pundits discovered that to
2) Innovationsplay 20/20 required basic cricket skills and simply a
Stanford's competition brought new teams into focus.slap-dash approach to cricket in the shortest form.
However, it also brought an emphasis on night cricketAs a result of financial and legal woes, the Stanford
in the Caribbean with a real party atmosphere. Eventournament will be no more. Still, the greatest impact
on the field of play- black bats were used. Thosethat he had on Caribbean cricket was to have an old
were innovations that could only be experimentedpastime viewed in a new light.
with in regional competitions.