| Watch Indian Idol 4 Online Here or | | | | Kuwajerwala is back with his second innings to host |
| After creating ripples in the Indian television industry | | | | Indian Idol 4. |
| with its successful run of three seasons, Indian Idol | | | | "Indian Idol is a true celebration of young talent. Over |
| the hugely popular adaptation of the blockbuster `Pop | | | | the past three seasons, the show has not only |
| Idol` format is back with its fourth season. The first | | | | broken its own viewership and voting response |
| episode of Indian Idol 4 hits the tube on Friday, | | | | records but more importantly it has captured the |
| September 19, 2008 at 9.00 pm exclusively on Sony | | | | imagination of the youth of the country and come to |
| Entertainment Television. The fourth season of this | | | | become the ultimate TV brand for Young India. It |
| iconic show, promises to bring alive the wave of | | | | remains the only show, where an ordinary Indian can |
| enthusiasm among the youth and once again create | | | | fulfill his dream and aspiration of achieving an |
| a record in the history of television viewership. | | | | extra-ordinary position. As the show gets bigger |
| Indian Idol provides a platform for the young Indians | | | | & better, it will not only showcase the talent of |
| who dare to dream, has the ability to chase them | | | | the participants, but also showcase their camaraderie. |
| and bring them to life. From being a path breaking | | | | Competition is a must, but this will be interspersed |
| show on Indian television in Season 1 to creating | | | | with friendship and fun too!" said Albert Almeida, |
| youth icons and a band in the last season, Indian Idol | | | | Executive Vice President and Business Head, Sony |
| has touched the zenith of reality television. | | | | Entertainment Television. |
| The show format of Indian Idol does not limit itself | | | | Said Niret Alva, Chairman of Miditech Private Limited, |
| to scanning only singing talent but also looks out for | | | | the producer of the show: "There`s no show quite |
| an overall `performer`. The show intends to give the | | | | like Indian Idol, and this year it gets even bigger and |
| youth of today their `own icon`; an individual who in | | | | better. The talent bar has been raised, our new |
| addition to being a talented singer is also someone | | | | anchors are refreshingly improvisational, there is |
| the youth can relate to... be it attitude, style, desire | | | | tantalizing chemistry between our two new judges |
| to win and fight for the ultimate stardom. The show | | | | and the huge number of contestants wanting to |
| combines drama and reality with music, humour, thrill | | | | audition proved that there is no other show like |
| and glamour making it undoubtedly the ultimate | | | | Indian Idol which takes the young aspirants on a roller |
| `made for television` show. The last three seasons of | | | | coaster ride to fame and fortune. The Idol auditions |
| the show experienced a collage of emotions, raising | | | | moved extensively from smaller towns to big metros |
| levels of viewer frenzy and excitement coupled with | | | | in India, from England to Dubai on a quest to reach |
| the contestants` tears and joys, heartbreak and | | | | out to the undiscovered raw talent who could evolve |
| jubilation, learnings and achievements. | | | | and grow with the show. The quality of contestants |
| While the show will continue to enthrall the viewers | | | | who have auditioned reiterates that there is no other |
| across the country, it will also address the aspirations | | | | reality show that offers such a promising platform to |
| of "Young India" this season. It is all about friendship, | | | | the youth." |
| desire to stand out, spontaneity, personality, | | | | Indian Idol 4 is being launched with robust marketing |
| confidence, giving back to the society and more | | | | initiatives, a 360 degrees integrated communication, all |
| importantly `a need to belong` these are captured in | | | | of which will roll out to drive the brand experience |
| the line `Yeh Style, Yeh Music, Yeh World Humara | | | | across gully, nukkad, campuses, malls, coffee shops |
| Hai` | | | | and youth hang-outs across 16 cities and towns in |
| Indian Idol 4 brings back to the viewers the loveable | | | | India. City concerts will follow with live performances |
| twosome from the last season - Deepali and Chang, | | | | by the top 12 contestants, which offers the viewers |
| who stole million hearts during their tryst with the | | | | an opportunity to interact with their Idols and vice |
| coveted title! This dynamic duo returns to the stage | | | | versa. |
| as the charming new hosts for the audition phase. | | | | A production of such magnitude warrants only the |
| The first phase of audition episodes will showcase | | | | best in the industry to make it happen. Sony |
| the emotions and eccentricities of contestants as | | | | Entertainment Television is once again partnering with |
| they come to try their luck and embrace their | | | | one of the country`s leading production houses - |
| dreams momentarily... from singing to melodrama... the | | | | Miditech Private Limited, the international company - |
| show unplugs the spirit and the emotional saga of the | | | | Fremantle Media who are the license holders to the |
| youth of the nation. | | | | format Indian Idol. Their expertise in producing |
| This season also introduces two new jury members - | | | | successful, top quality format shows along with the |
| the stunning and gorgeous Sonali Bendre and the well | | | | unparalleled success of Indian Idol 1, 2 & 3in the |
| renowned Sufi singer Kailash Kher who will join music | | | | past three yearswill ensure that this year too Indian |
| director Annu Malek and lyricist-poet Javed Akhtar to | | | | Idol is the slickest and most magnificent production |
| complete the panel of jury. Television`s heart-throb | | | | on Indian television bringing in the best talent that our |
| and guardian angel of the contestants,Hussain | | | | country has to offer. |