| People cannot go buy expensive tickets to the game | | | | they are educated, moneyed, into jobs and potential |
| but they for sure can get onto the net and play a | | | | Car buyers! It makes as much or more sense to |
| fantasy pro game – get updates on the live | | | | advertise here than any other place as you have |
| game thanks to the Real time Fantasy Sports now. | | | | your target audience right here and while they |
| As one of the boys remarks – “If I | | | | contemplate who to take into their team the eye will |
| can’t afford to go to the game it doesn’t | | | | go on to the banner up there or on the side and the |
| make me less of a fan – I do follow the game, | | | | mind will register what it sees! |
| the players, their strategies and playing styles – | | | | In India too Fantasy Sports is becoming far more |
| that I how I score so well on the Fantasy | | | | serious business than it was when it started – |
| Games!” | | | | portals like Indian Fantasy League with their Fantasy |
| The users are more than satisfied but it is the | | | | Cricket, Fantasy Football, Fantasy Tennis and Fantasy |
| advertisers who need to be convinced! They shy | | | | Golf have become models and case studies for the |
| away from the Fantasy Sports Sites saying the | | | | rest to follow. The amazing lines up of the prizes to |
| people go to these sites only to check their scores | | | | be given away are big incentives along with a |
| or to update the teams not to buy cars! What they | | | | professionally managed Fantasy Gaming experience |
| don’t realize is that these sites have a very | | | | – all for free! |
| specific target audience which consists of young | | | | Now even the industry players are agreeing that |
| males mostly (more and more young girls are coming | | | | even though the sports media buys are on a decline |
| in now) with an age group between 16 – 49 and | | | | the slice of pie going to Fantasy Sports will increase. |