| The empire strikes back! And has it done with full | | | | Millions are being invested in the cricket players who |
| force? Any one updated on the scenario of cricket in | | | | are on board this venture. The largest real estate |
| India will surely know the over-hyped situation of | | | | developer in India, DLF has paid US$50 million for the |
| cricket and the currently popular Indian Premier | | | | rights to the title of the IPL for the next five years. |
| League cricket. With the economic clout that is | | | | Players from many countries have been roped in with |
| present with the big names concerned with this | | | | the support of the International Cricket Council. |
| novelty in cricket, this sport has certainly become the | | | | However, with so much money going in to IPL |
| point of focus of cricketers worldwide. | | | | cricket, sportsmen associated with other sports have |
| The investment of mammoth amounts of money | | | | showed great concern. This is because this whole |
| into this venture has certainly put all focus of the | | | | venture will have an effect on the sponsorships for |
| media into this sport. Already, as it is said world over | | | | other games and especially with the Beijing Olympic |
| that cricket is not a sport but an obsession in India. | | | | Games just around the corner. |
| When this obsession has joined hands with the rich | | | | In spite of all the speculations related to this newly |
| and famous and those in show business, there can | | | | formed league in India, the misconceptions of those |
| be nothing bigger and better. | | | | countries which considered India as some poor Third |
| With the Indian Premier League cricket matches | | | | World state have been crushed. Its time they are |
| starting in April 2008, things have proceeded from | | | | made familiar with the Indian passion for excellence, |
| the inception stage and auctions are being held. | | | | sheer luxury and pure style! |