| These days IPL Twenty20 cricket matches are going | | | | The IPL is in sync with current social trends that |
| on in India. IPL cricket is one of the largest and | | | | celebrate multiplexes and malls, and promotes gloss |
| most-hopeful new business opportunities in India | | | | and glamour over content. IPL is the broker between |
| today. For the first time in the history of world | | | | sports and entertainment. It brings together various |
| cricket, Internet has taken lead over traditional TV | | | | market impulses. Welcome to the IPL branded cricket |
| coverage of the matches. People are more | | | | entertainment which is smartly packaged and home |
| fascinated in watching cricket matches on internet. | | | | delivered. The result is so strong that the market is |
| Online live IPL cricket matches are available on many | | | | active with enthusiasm. The successful |
| websites With its spectacular onset from April 18th, | | | | implementation of the idea of IPL needs to be |
| Twenty20 IPL Cricket proves to be a fantasy option | | | | appreciated. No doubt IPL will change the spirit and |
| of cricket game. We can proudly say that Cricket | | | | nature of cricket.Though IPL Cricket is flourishing with |
| now belongs to India. It will be a super hit as it is | | | | its positive aspects, it has some negative aspects |
| very much in style everywhere in India. One of the | | | | too. |
| goals behind starting this domestic competition is to | | | | IPL is sometimes considered as rape of Cricket. Like |
| discover new domestic talent. Cricket fans are in high | | | | fast food, IPL can be unhealthy. It is perhaps |
| spirits with the game's condensed format that | | | | unimpressive and disappointing to see the conflicts |
| finishes within three hours unlike the usual game | | | | between two teams and the pouring of unpleasant |
| which takes five days. IPL is delivering Global cricket | | | | words on each other. IPL is sure to be too taxing on |
| at our doorsteps. | | | | the players. Players were bought like stocks at a |
| IPL is the strength for cricket and is the biggest | | | | share market in IPL. The Indian Cricket Board has |
| money-spinner in cricket today. It has crushed the | | | | almost forgotten its way to the bank as franchisees |
| purses of cricketers. Cricket in India has crowned IPL | | | | shower them all the money. It’s clear that |
| with top dollar. The advertisement world, print media, | | | | cricketing ability was not the only criterion for |
| electronic media, sportsmen, film industry and even | | | | gambling at IPL. IPL cricket sometimes seem to be |
| common men/women are making lots of money out | | | | terrible while looking at the scoreboard, match-fixing, |
| of IPL T20 party. IPL might even reinvent cricket as | | | | cultural discrimination, conflicts, betting slam. The |
| a night-out option and develop newer formats of | | | | game is bound to suffer as it is getting its newer |
| cricket. It is collapsing the boundary of region and | | | | formats. |
| language within India. The players of different social | | | | IPL Cricket doesn’t present convincing cricket |
| and cultural backgrounds share the dressing room, | | | | image. It only projects India as a share market. Time |
| showing unity in diversity. Every team is allowed to | | | | has to tell whether the changing face of cricket is |
| have as many as four overseas players aiming at | | | | better or worse. |
| developing international relations. | | | | |