| Cricket has always been a big part of the | | | | and Ranbir Kapoor as well. These younger faces |
| entertainment industry in India. The sport is so large | | | | cater to the youth of today. |
| that anything associated with it is guaranteed to bring | | | | The famous faces that have endorsed the brand in |
| in big bucks! PepsiCo has always been associated | | | | the past |
| with cricket through its best known drink Pepsi. | | | | Pepsi has had its fair share of famous cricketers who |
| There is always a new Pepsi commercial every time | | | | have endorsed the brand over the years. Some of |
| there is a major cricket event around the corner. | | | | these faces still endorse the brand till date and have |
| Who gets to be the brand ambassador? | | | | been a major influence on how the public at large |
| The cricket star chosen to be the brand ambassador | | | | perceives the drink. The faces are Sourav Ganguly, |
| for any Pepsi commercial will depend on who seems | | | | Harbhajan Sing, Mohd. Kaif, Zahid Kahn, Sachin |
| to be the crowd's favourite for that point in time. In | | | | Tendulkar and Laxman. For those who will remember, |
| fact because favourites change so very often you | | | | there was also a Pepsi commercial that featured the |
| will find that there is a new ambassador with every | | | | entire Indian cricket team under the caption 'the Men |
| new season or event. | | | | in Blue'. |
| Cricket promotions with Bollywood stars | | | | Cricket and endorsements taken to the next level |
| The Pepsi cricket promotions do not necessarily have | | | | This year Pepsi did something completely different. |
| to be all about just cricket stars. Campaigns have | | | | They launched a TV commercial that was a game as |
| often included major Bollywood stars as well. An | | | | well. The ad was launched to coincide with the |
| example could be taken from the Pepsi World Cup | | | | beginning of the DLF IPL season 3. Besides having |
| campaign of 2002 which was endorsed by celebrities | | | | some of the newer faces from the film industry, the |
| like Fardeen Khan, Shahrukh Khan and Kareena | | | | film also features well known Bollywood actor Sanjay |
| Kapoor. Later Pepsi commercials that have been aired | | | | Dutt. The game ran for almost the entire season of |
| during cricket matches have featured the next | | | | the IPL and it had youngsters all over the nation |
| generation Bollywood actors like Deepika Padukone | | | | eagerly participating in it. |