| <!-- @page { margin: 0.79in } P { margin-bottom: | | | | If your bar is located in an area that draws many |
| 0.08in } --> | | | | people from India, Pakistan, Bangladesh, Sri Lanka, |
| If you live in a major metropolitan area, there are | | | | South Africa, Zimbabwe, England, Australia, New |
| probably two things that are true about your | | | | Zealand and the West Indies, you could end up being |
| city—One, there are many people from all over | | | | hugely popular by playing the satellite TV network |
| the world there and two, there are hundreds of bars. | | | | devoted to cricket. |
| You can also be sure that every bar in town is | | | | |
| playing local sports. So, how do you stand out? By | | | | Another way you can cater to special clientele is by |
| offering more to your clientele with satellite TV. | | | | offering non-local games. Everyone knows they can |
| | | | | go to the average sports bar to watch the local |
| Satellite TV broadcasts the highest number of games | | | | hockey team play, but a Northern Californian in |
| worldwide both in quantity and variety. This means | | | | Chicago may have to search high and low for a |
| that while other bars may resort to playing reruns of | | | | Sharks game when they aren't playing the |
| last night's big game during the day, you can be | | | | Blackhawks. If you mark yourself as a "California bar," |
| playing a soccer match that could be your Latin | | | | a "hockey bar" or simply "the bar that plays all of the |
| American or European patrons' big game. Soccer still | | | | games," you can build rapport with loyal patrons |
| reigns as the world's most popular sport, so chances | | | | instead of offering the same thing people can get |
| are fairly high that even if you have to open your | | | | anywhere in town. |
| bar at 10:00 a.m. to accommodate for European time | | | | |
| difference, you can still draw the crowds by being | | | | Providing more college sports coverage is another |
| one of the only bars to broadcast soccer. Especially | | | | way you can build rapport with clientele. Especially on |
| with the 2010 World Cup coming up, you want to be | | | | a low-key afternoon when there aren't many people |
| able to provide what your customers are looking for | | | | watching a game of particular importance to the |
| in terms of which matches are playing. | | | | area, you should be able to cater to a transplant |
| | | | | from Georgia who wants to watch the UGA game. |
| Plus, soccer isn't the only additional sport broadcasted | | | | Satellite TV offers more college sports than any |
| on satellite TV. Although you may not believe it as an | | | | other provider by hosting networks devoted to Big |
| American, cricket is the second-most popular sport in | | | | Ten Football, March Madness and all other college |
| the world. Playing cricket matches in your bar could | | | | tournaments. |
| be a huge untapped niche in the international market. | | | | |