Make Yours an All Sports Bar with Satellite TV

<!-- @page { margin: 0.79in } P { margin-bottom:If your bar is located in an area that draws many
0.08in } -->people from India, Pakistan, Bangladesh, Sri Lanka,
If you live in a major metropolitan area, there areSouth Africa, Zimbabwe, England, Australia, New
probably two things that are true about yourZealand and the West Indies, you could end up being
city—One, there are many people from all overhugely popular by playing the satellite TV network
the world there and two, there are hundreds of bars.devoted to cricket.
You can also be sure that every bar in town is 
playing local sports. So, how do you stand out? ByAnother way you can cater to special clientele is by
offering more to your clientele with satellite TV.offering non-local games. Everyone knows they can
 go to the average sports bar to watch the local
Satellite TV broadcasts the highest number of gameshockey team play, but a Northern Californian in
worldwide both in quantity and variety. This meansChicago may have to search high and low for a
that while other bars may resort to playing reruns ofSharks game when they aren't playing the
last night's big game during the day, you can beBlackhawks. If you mark yourself as a "California bar,"
playing a soccer match that could be your Latina "hockey bar" or simply "the bar that plays all of the
American or European patrons' big game. Soccer stillgames," you can build rapport with loyal patrons
reigns as the world's most popular sport, so chancesinstead of offering the same thing people can get
are fairly high that even if you have to open youranywhere in town.
bar at 10:00 a.m. to accommodate for European time 
difference, you can still draw the crowds by beingProviding more college sports coverage is another
one of the only bars to broadcast soccer. Especiallyway you can build rapport with clientele. Especially on
with the 2010 World Cup coming up, you want to bea low-key afternoon when there aren't many people
able to provide what your customers are looking forwatching a game of particular importance to the
in terms of which matches are playing.area, you should be able to cater to a transplant
 from Georgia who wants to watch the UGA game.
Plus, soccer isn't the only additional sport broadcastedSatellite TV offers more college sports than any
on satellite TV. Although you may not believe it as another provider by hosting networks devoted to Big
American, cricket is the second-most popular sport inTen Football, March Madness and all other college
the world. Playing cricket matches in your bar couldtournaments.
be a huge untapped niche in the international market.