| In order to get your site listed in the search engines | | | | your site around other terms. One other factor you |
| for keywords that you are focussing on your best | | | | also need to consider is not just to focus on your |
| bet will be to get "Link Building". Link building is where | | | | homepage, but to also focus on some of the pages |
| you have external sites (outside of your own) linking | | | | that are much deeper down in your site to be linked |
| to your site with terms (anchor text) that meet the | | | | to from external sites. So if you have a page about |
| keyword needs that you want to draw visitors to | | | | Cricket Bat Care then get an external site to deeplink |
| your site with. | | | | into this page with the term "Cricket Bat Care". |
| To give you an example, if my site was related to | | | | The next phase of link building is choosing the right |
| cricket bats and the keywords I was focussing on | | | | external sites, you do not just want to pick any and |
| for SEO terms was cricket bats then I would do the | | | | every site to get links from. Ideally, you need to pick |
| following. I would contact external sporting | | | | sites that are relavant to the content you are |
| associated websites and ask if they could place a link | | | | displaying on your site. This is far easier said than |
| to my homepage with the term "Cricket Bats" as the | | | | done but if you can then this is the way forward. It |
| anchored text. I would do this for a few external | | | | would also be of benefit to get sites that have a |
| sites, and then for a few others I would change the | | | | high Google Page Rank to link to you... again this is |
| anchored text slightly to "Cricket" and "Bats" and | | | | not always easy but it can be an important factor in |
| "Cricket Gloves" also for example. The point I am | | | | getting indexed quickly, regularly and also boosting |
| trying to get across is that you do not want to just | | | | your own ranking in the search engine so don't |
| have one main term - you want to also build links to | | | | underestimate it. |