| India or South Africa, IPL could not lose its charm. | | | | so devised as to appeal to a very large audience. |
| Whatever the format and wherever the venue, the | | | | The IPL began with a single country |
| love for the game can never diminish. It looks like the | | | | location—India. This allowed the unique combination |
| IPL just keeps growing. The Indian Premier League's | | | | of cricket and Bollywood with the third essential |
| brand value is estimated to be around $4.13 billion | | | | ingredient in India—politics. Bollywood has emerged |
| (over Rs 18,000 crore) in 2010. According to global | | | | as a much more universal form, luckily for IPL, so |
| sports salaries review IPL is the second highest-paid | | | | that even with non-Indian, non-diaspora audiences, it |
| league, based on first-team salaries on a pro-rata | | | | has a charm. The whole game is turning out to be a |
| basis, only second to NBA league. It is calculated that | | | | theme based Entertainment. IPL also adds to cricket |
| average salary of IPL over a year is £2.5 million. If | | | | the cheerleaders and the razzmatazz of American |
| it grows at 40% per annum, its size will soon occupy | | | | football. This enhances the appeal beyond people |
| the World, if not the Universe. | | | | who just love cricket. ;) |
| This is exactly how bubbles form. There is initial | | | | If you wish to have your part of this game also |
| surprise that a venture succeeded beyond | | | | referred to as ‘the Gentleman's game', register |
| expectations. Suddenly the world (that is, the | | | | at It is the top few sites which has fantasy games |
| potential investors) realizes that an entrepreneur has | | | | as well as sports news portal. |
| seen a gap in the market where no one else was | | | | as a sports website offers free score updates, free |
| able to. Lalit Modi saw the gap and fought off all | | | | article features written by cricket writers. It gives |
| sorts of obstacles put in his way by the Board of | | | | free news and also is planning to have ball to ball free |
| Control for Cricket in India and others. Now everyone | | | | telecast. is and will always be thriving to reach all the |
| wants a piece of the action. The genius has been | | | | sports fan via news or online games. |
| that having spotted the gap; the product has been | | | | |