Indian Premier League - Club Cricket, But Incredible Marketing Success

What a dream run! Indian Premier League (IPL) has3. Glamour. IPL organisers deserve a salute to be able
taken centre stage in the world of cricket. Whoto attract so much glamour and glitterati on one
would have believed that a couple of years ago?stage. You name it and you have it! Shah Rukh Khan,
Indian Club Cricket holding sway in global arena!!! ThePreity Zinta, Shilpa Shetty, Mukesh Ambani, Vijay
second installment of IPL drama had cricketMallaya, Katrina Kaif, and the list keeps unfolding.
aficionados crying for more. The runaway success ofThen you also have some big international band
the tournament was there for all to see. Globalplaying for you at the tournament. And glam girls as
audiences watched scintillating cricket thoroughlyCheer Leaders act as icing on the cake. Do you want
mesmerised, while we in India rejoiced that ourto miss any of it? I doubt.
religion (cricket) has finally got global recognition. FullWhat most of us may fail to register are two major
credit goes to Lalit Modi and his IPL managementspin offs that IPL is giving to India. Firstly it is building
who made this dream come true.Brand India in the eyes of global population. India's
What did one like most about the tournament? TheClub Cricket being played on foreign soil as far
first answer that jumps to mind is "everything". Ifremoved as South Africa! And that too so
you fail to agree with me then read on. We willsuccessfully that IPL becomes the centre point of all
proceed step by step on a journey of critical analysisactivities of that country!! Even the General Elections
of this juggernaut called IPL.in South Africa took a back seat to IPL fever that
gripped the country. World media and by extension
1. Quality of Cricket. There is no denying the factworld public are bound to wonder. To cap it all this
that quality of cricket being offered on IPL stage isventure called IPL is worth $ 2 billion, may be more.
world class. Barring T-20 World Cup there is no otherIn just two years such an adventurous venture is
platform where you can find half as many world classalready a financial success. I wouldn't blame the global
cricketers displaying their cricketing skills. In fact IPLpopulace, especially the sporting world, if it sits up
may be considered better than T-20 World Cup byand takes notice.
many. That is because the argument goes like this.The second commendable point that IPL has scored
T-20 World Cup doesn't feature some swashbucklingis by garnering loads of goodwill for India through
senior stalwarts that IPL does. Case in point arecharity. Generous donations given by IPL to various
irresistible veterans like Adam Gilchrist, Shane Warne,organisations enhancing educational and sporting
Anil Kumble et al.facilities in South Africa is simply magnanimous. Such
2. Fanfare. The build up to IPL tournament is simplygestures will take IPL and India a long way in building
breathtaking and you wouldn't like to miss out on thebridges of friendship across nations.
hype created for all the gold in the world. Because itNow the question arises as to what would we like to
is this build up which sends your adrenalin rushingsee different in IPL-3. Well on all aspects discussed
leaving you to contend with goose pimples. Theabove, we would like to see IPL doing better and
propaganda machine of IPL and its teams rev upbigger. That said there is also a dream that somehow
your expectations for some blood curdling duels onIPL should reach out to non cricket playing countries
the cricket field. And bang! The show starts with galaand spread our religion further. With IPL anything is in
Opening Ceremony and teams baying for eachthe realm of 'possible'. So lets pray and hope that
others' blood. Taking cue the organisers throw inLalit Modi and company can pull off this last bit of
every trick in the book to regale crowd as themagic. Cheers to Lalit Modi! Cheers to IPL! And cheers
tournament progresses. Who would want to miss outto Indian cricket fans!
on such world class fanfare that IPL offers? Not me.