Indian Premier League – the Costliest Sports Event!

Each team had a pool of 16 players, with a maximum$1 billion over the period of 5-10 years. This revenue
of eight overseas players and a min of four U-22will be distributed as 50% will go back to IPL,
players. The first “Players Auction” was heldFranchises 45% and prize money 5%. In the first
on the Feb. 20, 2008, giving the iconic status to Rahulseason, no one was expected to break even, but
Dravid, Saurav Ganguly, Sachin Tendulkar, Yuvrajthe success of the first season was so phenomenal
Singh and Virender Sehwag, great Indian Cricketthat some of the franchises are already profitable
Icons. All 8 teams played each other 2 times in thefrom the season 1. Kolkatta knight riders though, did
round robin system, the top four ranking sides’not qualify for the semi finals, made the net profit of
progressed to the semi-finals. IPL is all set this year13 Crores due to the successful marketing strategy
and ready to rock the Cricket fraternity with itsby its owner Shahrukh Khan, while the Rajasthan
glorious and glamorous series to be held within fewroyals, the underdogs, who also were the last year
days.winners, made net profit of 6 Crores.
The 8 franchises of the IPL, with their businessAfter the highly successful first season, it is reported
tycoons, Bollywood stars and media magnets thisthat 4 new franchises will join the IPL in the season
year shall include:2010-2011.The new confirmed franchises are
Rajasthan Royals: Owned by Emerging India, LachlanAhmadabad, with Anil Ambani’s name associated
Murdoch, Shilpa Shetty (Winner Big Brother UK) andwit it, and Kanpur with Sahara group; associated with
Raj Kundra.it. The tentative dates for the second season of the
Mumbai Indians: Owned by business tycoon MukeshDLF Indian Premier League, had been announced by
Ambani.the Chairman & League Commissioner, Lalit Modi.
Royal Challenge Bangalore: Owned by Vijay Mallaya ofIt has been set from April 10th, 2009 to May 29th,
UB Group.2009.
Hyderabad Deccan Chargers: Owned by DeccanThe formats of the season will remain the same as
Chargers Sporting Venture.the first season. The auction of the players will begin
Chennai Super Kings: Owned by Indian Cements (Nin Goa on 6th. There are 114 players up for grabs in
Srinivasan).this auction. Indian premier league which was formed
Delhi Daredevils: Owned by GMR Holdings (Grandhion the on the lines of English premier league and
Mallikarjuna Rao)national basketball league has also become a Mega
Kings XI Punjab: Owned by Ness Wadia (BombayMajor Sporting event. Will the much hyped T20
Dyeing), Priety Zinta (Bollywood Actress), Dabur andchampionship league be able to continue its success
Karan Paul.run, or its bubble will burst in the coming years? We
Kolkatta Knight Riders: Owned by Red Chilliesshall find out as the series unfolds.
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Indian premier league is expected to bring about US