| INTRODUCTION | | | | Cost of IPL: The teams include: Chennai, Bangalore, |
| Sports and Entertainment are the two main areas of | | | | Punjab, Hyderabad, Delhi, Kolkatta, Rajasthan, |
| interest prevailing in India. The Indian Youth with an | | | | Mumbai. Each team has their respective owners who |
| enormous spending power spend their money in | | | | had drafted in players with huge amounts. A total of |
| entertainment and sports. Imagine a situation, where | | | | 8 teams with 20 players per side will be competing in |
| in a Bangalore youth walks into PVR and throws | | | | 14 matches each and then semifinals and finals. So a |
| Rs.500 for three hours of entertainment. Similarly, | | | | total of 160 players will be playing a total of 60 |
| sports also have this type of welcome especially with | | | | matches. Assuming the average cost per player to |
| the recent thumping inauguration of IPL. Hockey is | | | | be 1 crore, the total cost of players will be 160 crore. |
| the national sport of India but cricket is the craziest | | | | Consider the administrative, overhead, match and |
| thing. Better, let's inform Cricket to be the national | | | | other expenses to be 100 crore. So a total of 260 |
| sport. Cricket, once used to be a gentleman's game | | | | crore will be the cost of entire IPL. |
| now receives thumping response from all age groups | | | | Benefits from IPL: Each team will be playing 14 |
| with the introduction of Twenty 20 format. Infact, | | | | matches and a total of about 60 matches are to be |
| T20 has become a major means of entertainment. | | | | played. Consider the revenue from tickets: lets |
| Lets be frank, in the months of april, may and june | | | | assume an average of Rs.1000 per ticket. In each |
| indeed all households will be tuned into set max to | | | | stadium, assume the average number of spectators |
| watch IPL. | | | | to be 50000. So as a total of 50000*1000 = |
| SPORTS - FACTS | | | | 5,00,00,000 (5 cr.) per match. So for 60 matches, it |
| Highest Paid Sport personnel: | | | | will be 300 crore. So, IPL reaches breakeven on |
| - Tiger Woods - 50 Crore (P.A) | | | | ticket revenue alone. |
| - Michael Schumacher - 25 Crore (P.A) | | | | The next important aspect is that of the |
| - David Becham - 20 Crore (P.A) | | | | advertisement and copy rights. Set max has paid a |
| - M.S. Dhoni - 8 Crore + (P.A) | | | | whopping 4000 crore to BCCI to get the copyrights |
| If Sports is considered on a rank basis, then the | | | | of the telecast. Imagine, set max to generate 8000 |
| following will be the priority: | | | | crore from their business. Apart from this, consider |
| 1. Golf | | | | the hoardings and advertisements put inside each |
| 2. F1 Racing | | | | match. |
| 3. Football - Manchester United - 1518 Crore (P.A) | | | | The analysis will go on. Finally to conclude, in a matter |
| 4. Cricket??????????? | | | | of about 45 days about Rs. 10000 crore (100 Billion) is |
| IMPACT OF THE INDIAN PREMIER LEAGUE ON | | | | revolving in IPL directly. Consider the indirect impact |
| INDIAN SPORTS | | | | and benefit to other industries especially to the |
| IPL has managed to collect revenue more than any | | | | Hospitality sector. It is mind boggling. |
| sport in INDIA considering both direct and indirect | | | | I hope all these above have made INDIA a sports |
| means of revenue collection. Let me make a short | | | | super power. There is no question of whether India |
| cost benefit analysis of IPL. All figures are | | | | can become a Sports super power. It has already |
| approximate in all aspects. | | | | emerged as a sports super power. |