| The initial response to the IPL was like that of just | | | | high. I am sure everyone is mighty pleased because |
| another tournament which may or may not be | | | | they not only know the economical viability of their |
| successful in the long run. However, the BCCI had | | | | so called business but are aware of the mileage they |
| their plans to succeed. It was an enormous task to | | | | get through their teams. The immense interest and |
| begin with and then to make it such a huge success | | | | popularity the tournament has generated would keep |
| is something amazing. This goes to show why the | | | | them happy till the end of their contracts. They are |
| BCCI is the riches cricket Board in the world. I believe | | | | all wise businessmen so no one can raise a finger at |
| they owe their success to proper marketing of | | | | their economic or business acumen. They are all here |
| cricket in India, where it is followed not just like a | | | | to make money through various sources and they |
| game but as a religion. | | | | would do it very soon to get huge profits later. |
| The coming together of all international cricketers | | | | This tournament is a boon for the cricketers as well. |
| along with youngsters from India would definitely be | | | | They say a sportsperson has a very short active life |
| like a life long experience for the budding cricketers. | | | | keeping in mind the tremendous mental and physical |
| They would not only make money but also sharpen | | | | pressures of performance to survive in this hugely |
| their skills to match them with the best in the world. | | | | competitive environment. If they are getting chance |
| I feels its great to share dressing rooms,grounds with | | | | to make money which was not available to them |
| your favourite sportsperson like Ricky Ponding, | | | | earlier. Its a huge amount of money. Its a different |
| Macgrath, Hayden, Kallis, Jayasuriya, Murlidharn, Shoaib | | | | matter that they were put to auction like a product. |
| akhtar, Shane warne, Sachin Tendulakar is the | | | | But after all its they would laugh all the way to their |
| greatest morale boosting tonic for budding cricketers. | | | | banks. Not only the young cricketers are getting the |
| I am sure all these cricketers would go back with | | | | chance to make early money,play with the |
| fond memories of this tournament, once it is over. | | | | best,compare their skills,but the best part is the |
| The advertising community may not have so many | | | | emergence of many budding heroes who have been |
| options available for them in building or promoting | | | | noticed by their selectors. |
| their brands and products. The kind of coverage this | | | | Therefore, BCCI, deserve to be thanked by the all |
| tournament is getting,they not only get to benefit in | | | | categories of cricketers, advertisers, franchisee and |
| India but all over the world. It would be easy | | | | the print and electronic media. Everyone including the |
| introduction for their products and brands in the | | | | spectators have got their money's worth. That's why |
| world economic market. I am sure despite not many | | | | it is a WIN WIN situation for everyone. The project |
| youngsters not knowing about the brands and | | | | has tasted huge success and as we know "Nothing |
| products personally, they would be able to identify | | | | Succeeds like Success" so ICC beware of BCCI. It |
| with the same when they come in actual contact | | | | won't be a bad idea to market cricket globally and |
| with them. The easy introduction would help a great | | | | learn it from the greatest sports marketers like BCCI. |
| deal in promotion of products. Thus, the advertisers | | | | All other Sports bodies too can take a leaf out from |
| have nothing to lose despite their huge investments. | | | | them and make their sporting disciplines self sufficient. |
| The franchisee or the so called team owners were | | | | So, LONG LIVE THE BCCI. |
| shrewed enough to get their teams by bidding so | | | | |