| If people forget to sleep and eat in India it is | | | | flowing from the Industries. Also Television |
| because a cricket game is going on. Due to the | | | | broadcasting rights were sold exclusively to certain |
| excessive commercialization of cricket post the 90s | | | | parties for very high prices. BCCI became the worlds |
| cricket management has also become a very rich | | | | most powerful and richest organization. |
| business. The BCCI is perhaps one of the richest | | | | That not being enough the BCCI management made |
| institutions in the whole world. Also players who play | | | | sure that cricketers were rewarded well when they |
| in the private leagues are also paid an enormous sum | | | | perform well. The new BCCI leadership also gave |
| of money. | | | | generous grants for improving infrastructure and also |
| Every kid in school talks cricket. Every kid knows | | | | improving other sports as well in India. The players |
| how to play cricket as well. There are people in India | | | | were also given retainership fees and contracts. The |
| who understand the sport more than any one else in | | | | players who played for India are also the subject of |
| the world. Post the 80s life was very difficult for | | | | attention of an enormous number of television |
| these cricketers. The persons who represented India | | | | channels. |
| would just be respected by everybody. The BCCI | | | | All said and done the Indian team emerged victorious |
| was a very poor institution during that time and | | | | in many occasions and produced many world class |
| players played in competitions only for pride. | | | | players over the last century. It also excelled in all |
| But after the Indian team won the world cup in 1983 | | | | forms of the game (3 formats) and recently reached |
| private funds started flowing in. Reliance Industries | | | | the number one spot. Whereas the players and the |
| sponsored the 1987 world cup in India. The Indian | | | | Board of control of cricket have immensely benefited |
| team emerged victorious in a world series in Australia | | | | by public viewership and interest, there is very little |
| as well in 1985. Due to increased public interest and | | | | to suggest that there is any of the benefit of the |
| more people cheering for a victorious side, private | | | | game being shared with public. |
| sponsorship for players and tournaments started | | | | |