| When you can feel the adrenaline pumping and the | | | | on the field. |
| excitement level at an all time high and the | | | | A cricket match can bring out the hidden side of any |
| atmosphere charged with electricity it could mean | | | | cricket fan. A normally quiet person may become a |
| that an exciting cricket match is in progress and is | | | | vociferous supporter of his team if challenged by a |
| being closely watched by passionate cricket | | | | strong supporter of the opponent team. Heated |
| enthusiasts. It is not just the players on the field who | | | | words and at times even physical fist fights are a |
| are suffused with energy and passion but also the | | | | common sight among cricket fans. The cricket match |
| fans at the stands who are reduced to nail biting | | | | is also one of the favorite programs with the |
| wrecks, thanks to tension of the game unfolding in | | | | marketers and advertisers. The advertising fraternity |
| front of their eyes. Perhaps it is this thrill of the game | | | | is ready to pay through their noses to get an |
| that draws millions of people to the stadiums and | | | | advertisement slot during a popular cricket match as |
| keeps them glued to their television sets during any | | | | a voluminous viewership is assured for such a game. |
| exciting cricket match. It would be safe statement to | | | | As the commercial breaks are for a short duration |
| say that cricket indeed has become a religion in many | | | | during an ongoing cricket match, the viewers are |
| countries involved in the game and the cricketers are | | | | usually hooked to the particular channel telecasting |
| no less than well worshipped idols. | | | | the match even during the commercial breaks. It is |
| A cricket match can be a test match, a one-day | | | | no wonder therefore that channels make a killing |
| match or a Twentytwenty match and fans have | | | | when selling advertisement slots during a popular |
| their own preference for the style of game that | | | | cricket match that is to take place between favored |
| they prefer. However no one can doubt the fact | | | | teams. |
| that a one day match between top teams in the | | | | It is not unusual to find a cricket fan scheduling his |
| cricketing world is cause for much excitement and | | | | day around the timings of a particular cricket match. |
| speculation. The anticipation of the game starts | | | | Even examinations are at times scheduled and |
| building right from the beginning of the day that the | | | | rescheduled to avoid days on which crucial games are |
| cricket match is about to be played. Cricket | | | | being played in important tournaments. The once in |
| enthusiasts supporting opposing teams can be found | | | | four years World Cup often sees such behaviour |
| involved in heated arguments even before the first | | | | followed by many cricketing nations. Cricket, a |
| ball has been bowled in the cricket match. The level | | | | gentleman's game, has therefore indeed come a long |
| of interest and involvement in the game surpasses all | | | | way from the time when it was first played in the |
| expectations once the cricket match actually begins | | | | 16th century and is still gaining further fan following. |